E-COMMERCE TRENDS: WHAT TO EXPECT BETWEEN 2017 AND 2018
With an increase of 16% compared to 2015 and reaching the threshold of 5% of total retail purchases, the E-commerce world in India continues to confirm its steady growth. The 2016 state of a market index that is spreading transversely across our economy, from clothing to food, with indices intended only to increase.
In an expanding market must surely have to deal with a high number of competitors, those already established and known, to those who look out for the first time at the E-commerce world.
It is therefore essential to provide a platform and a product that is cutting edge and to respond to questions of increasingly demanding customers, impatient and immersed in that huge mall that is the web.
We see a rundown of some trends that we should expect between 2017 and 2018 in the area of electronic commerce.
1. EVERY DAY IS CHRISTMAS
On November 1 Amazon launched the site “Waiting for Black Friday,” which preceded the day of Black Friday itself.
After the success and have been followed by many other e-commerce, it is expected that there will be a whole month of November and discounts balances, “Cyber November” for the note.
What has been noticed is that spreading the discounts on a longer period of time , changing the affected products almost on a daily basis, led to a double benefit:
a sense of urgency for users, which are then pushed to make the purchases more quickly;
more orders distributed over time and thus more easily manageable for logistics .
2. PERSONALIZED EXPERIENCE
Each user will have access to unique content : from banners to recommended products, that will be shown to the user will be influenced by his past visits, its tastes, its geographical location.
This may seem invasive, but the benefits are definitely more; just “coincidence” content , which are clearly out of context, that add nothing to the experience of those who surf the site.
Using appropriate platforms and data available to a customer will be like entering a store where the clerks know you and call you by name.
3. COMMITTED ARTIFICIAL
The 2016 was the year where you are required methods shopping attended , chat and links to WhatsApp to name two; with this year it will appear the first artificial intelligences to the E-commerce : the chatbot .
A chatbot is software based, fully automated, which responds to user questions about products and is also able to direct it towards the best choices (both for him and for the seller) or even to provide more “direct services” sales.
For example, Burger King or Pizza Hut in the US allow you to order directly from Facebook Messenger and Twitter, interacting with their bots.
What are the potential impacts on the E-commerce? It is seen that a user is much more likely to purchase, with a conversion rate of 5 to 10 times greater than a normal person after a chat session and on average these users spend up to 30% more .
Despite being a concept that in countries where e-commerce is the most developed is already widespread and taken for granted in Indiait has yet to fully establish the concept of multi-channel experience.
A user starts buying from your smartphone could finish it on your home and paying for delivery of the goods in a physical store of the vendor’s chain.
This involves a service that is properly usable on all devices – we consider that now 50% of users visit the site from a mobile – and properly integrated with all the dynamics of management company, from inventories to sales, invoices on shipments.
5. GOODBYE PORTFOLIO
Apple Pay, Pay Amazon, PayPal, Satispay, are just some of the names in the field of electronic payment transactions that are leading toward without portfolio , performed without even having to take out the credit card.
Integrating both in e-commerce than in traditional channels, payment systems quick and efficient leads not only to an increase in sales, but also the ability to better monitor the transactions and the habits of its customers.
Considering that in recent years are emerging across a range of suitable payment devices – the smartwatch to “ring-card-of-credit” and the techniques for securing the recognition of the owner are evolving, integrating biometric analysis as face or retina , it is clear that the market must quickly adapt and evolve towards the integration of these solutions.
This point I put it specifically for our country : India is a land of tourism and products “made in”, appreciated all over the world.
Not for nothing the last data has certified that 44% of the market E-commerce refers to the Indian tourism, from the purchase of tickets for transport to accommodation booking. Not to mention markets such as food, clothing, furniture and design, all on the rise .
Yet now, only about 4% of Indian exports is related to E-commerce , why? The answer is easily watching any digital store homegrown:
lack of translations;
errors in tax management and forwarding;
no adaptation for use / different preferences.
Having a suitable partner can, with the right solutions, go to interact with the huge user base that other countries, which so appreciate – and buy – our products.
Finally the next few months will be exalted where the customer , since he “set foot” in our E-commerce, through the purchase and to the possible return. Its path must be as accompanied and facilitated as possible, not only to entice him to spend more, but also to turn it into a customer loyal or perhaps in an ambassador that will bring new customers.