Guides

Plain-English explainers on the questions our calculators answer. Each guide ends with the relevant tool, so you can run the numbers on your own situation.

Startups

Burn rate and runway explained

Gross vs net burn, how to calculate months of runway, what counts as a safe buffer, default-alive vs default-dead, and how to extend it.

Startups

Unit economics explained

Contribution margin, CAC, LTV, the LTV:CAC ratio and CAC payback — how to tell if each sale actually makes money before you scale.

Small business

How UK Corporation Tax works (small companies)

The 19% small profits rate, the 25% main rate, marginal relief in the £50k–£250k band, the associated-companies trap, and when to pay — with a free calculator.

Saving & investing

What inflation really does to your money

How purchasing power erodes, the rule of 72, real vs nominal returns, and why cash held too long quietly loses value.

Marketing

What is a good ROAS?

Why a "good" ROAS depends entirely on your margin — break-even ROAS, ROAS vs ROI, and the mistakes that flatter the number.

US Mortgages

How much house can I afford? The 28/36 rule (US)

The US affordability test in plain English — the 28/36 rule, front-end and back-end DTI, PITI and PMI — and why your other debts quietly shrink your budget.

US Mortgages

How US property tax changes your payment — by state

Property tax can add $100–$800 a month to the same house. How PITI and escrow work, which states cost most, and a calculator with presets for all 50 states.

Stamp Duty

How does UK stamp duty work?

Rates, bands, first-time buyer relief and the 5% additional-property surcharge — with worked examples and a free calculator.

Buy-to-let

What is a good rental yield?

Gross vs net yield, what counts as good in the UK, and why cashflow and cash-on-cash ROI matter more than the headline number.

Saving & investing

How compound interest works

The formula, the rule of 72, and why starting ten years earlier can beat saving three times as much later.

Salary & tax

UK take-home pay explained: tax, NI and what you keep

The 2025/26 income tax bands, National Insurance, the personal allowance and the £100k trap — what's really deducted from your salary, with a worked example.

Mortgages

How much mortgage can I really afford in 2026?

Lenders quote a multiple of your income — but what you can actually live with depends on rate, term, and what's left after the rest of life.

Stamp Duty

How does stamp duty work for second homes?

The 5% surcharge, the 36-month rule, and the trap people fall into when they buy before selling.

FIRE

What is FIRE — and can I really retire early?

The 25× rule, the 4% rule, and how a small change in savings rate moves your finish line by a decade.

Side Hustle

Is my side hustle actually profitable?

Most side hustles look profitable until you cost in your own time. Here's how to tell whether yours pays better than a Saturday shift.

Property

Rent vs Buy: when does buying actually win?

"Rent is dead money" is a myth. The real answer is the breakeven horizon — and why staying under 5 years usually means renting wins.

Investing

Compound interest: 25 vs 35 changes everything

A decade of delay can more than halve your final pot. The maths is simple — but the consequences are extreme.